Online Branding is Essential for Those That Work at Home

Online Branding is Essential for Those That Work at Home

Posted on 14. Nov, 2014 by in Career Coaching, Career Tools, Careers, Social Media

Are you a professional who works exclusively from home? When you work from home, most of the impression you make with business contacts is online. Whether it is through email or telephone communication or exchanges via social media or messages to your website. Most of the way you get your paycheck is online, too, unless you make something to sell at a market somewhere. But even in that case, how are your potential customers finding your booth at the market? Do your customers ask if you are on Etsy or a similar online format?

If you honestly evaluate your work-from-home plans, they are going to include your online brand. Online branding is the catch-phrase for “everything anybody can find about you on the internet and the way it makes you look to the world.” This includes everything from your website to your social media profiles. It is another way of saying everything that your potential customers see when they look for and find you online.

People who work from home, particularly if they are freelancers, need to pay attention to their online brand because it affects their business. People who work from home for a company need to pay attention to their online brand because it affects the way they are seen by their employer. The bottom line is, it doesn’t matter if you work for yourself or someone else, your online brand is worth investing in because it means money.

Our premium LinkedIn Profile Development services include online branding and profile development coaching. That means it will be customized advice for your particular situation, giving you the tools to use the internet to your advantage. You get an hour of personal coaching, a usage guideline, and a filled-in template to make it easy to deal with profiles as you increase your professional presence online. Basically, we will give you the tools to make the most out of your online visibility.

In a way, everyone that works from home is involved with marketing themselves because people don’t have an accurate picture of what you do. Your online brand should be one way to show them that accurate picture and get the respect you deserve. This means that you need to pay special attention to the way you are branded everywhere online. It is something that you need to stay updated on at all times to ensure that you are putting your best face forward.

Erin Kennedy

Erin Kennedy, CPRW, CERW, BS/HR, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services. She is a nationally published writer and contributor of nine best-selling career books.

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