Archive for 'Personal Branding'
Posted on08. Dec, 2014 by Erin Kennedy.
Have you seen a sonogram of a pregnancy in a friend’s announcement online? We all have! That sonogram is the beginning of a particular child’s digital footprint, before they are even born. Similarly, every time someone posts a cute picture, mentions their name, and shares a funny video of the child, their digital footprint expands. […]
Posted on24. Nov, 2014 by Erin Kennedy.
When it comes to putting your best face forward – social media is prime real estate. The photo you use for your profile on social media and professional sites says a lot about the person that you are. This is the face of your online brand, right? This picture is what comes up on an […]
Posted on22. Sep, 2014 by Erin Kennedy.
Online branding is a brand management technique that uses the internet as a medium for positioning your unique brand in the marketplace. Website creation and optimization, social media, blogs, online press releases, and video marketing are all methods used for online branding purposes. One of the best ways to improve your online brand is by being active online – […]
Posted on08. Sep, 2014 by Erin Kennedy.
Are you on LinkedIn? Have you completely set up your LinkedIn Profile? How long did it take you to get your LinkedIn profile complete? For most of us, it was a process that took longer than we wanted it to because there’s so much involved in created a LinkedIn profile correctly. In addition to having […]
Posted on25. Apr, 2014 by Cassie Sturdevant.
Dear Cassie, Do recruiters still expect a written resume, or is a link to my LinkedIn profile enough? It’s basically the same information and it seems redundant to create a resume. Thanks, Tim G. Dear Tim G., Yes, a written resume is an absolute must and is still expected by recruiters. I actually have a […]
Posted on15. Apr, 2014 by Cassie Sturdevant.
Over the nearly three years that I have been blogging with HealthcareITToday.com I’ve written many a post on what not to do in your job search. For example, how not to become rejected, how to handle it if you are rejected, red flags to be mindful of, paying attention to proper English, and to never […]
Posted on26. Feb, 2014 by Cassie Sturdevant.
Every year around this time I interview and hear from a number of college and graduate students looking toward (fearing?) spring and summer graduations asking for resume and interviewing tips. It’s time for these students to land a, perhaps their first, “real job.” Oooph, I sound like an old lady. Leaving my age out of […]
Posted on03. Feb, 2014 by Gwen Darling.
We’ve all heard stories about careers ruined due to unfortunate social media posts. Obviously the safe approach is to assume that all posts and photos will be reviewed by potential employers, but there are ways to keep your private life a bit more private. Here’s a terrific step-by-step guide from the Wall Street Journal that […]
Posted on30. Dec, 2013 by Cassie Sturdevant.
If you have followed my blog for any period of time, you’ll know that I am a proponent of LinkedIn as a tool for job seekers and hiring managers during the interviewing/hiring process. If you’re out of the groove, LinkedIn is an insanely popular professional networking tool that brings together candidates, managers, social media gurus, […]
Posted on11. Dec, 2013 by Cassie Sturdevant.
First impressions count, people. There. Just, there. So in this post, I will attempt to teach the readership how not to get rejected by a recruiter in the first 60 seconds of your phone interview. I see you out there in reader-land thinking, “Nah, recruiters don’t snap to judgment like that. They are very interested […]
Posted on21. Nov, 2013 by Erin Kennedy.
Due to the challenging job markets lately, there are a lot of older generation employees wondering how to get hired. The key is recognizing and remembering that your work experience can play a supportive role as well as a leadership role with organizations. The two need not be mutually exclusive. If you’re over 50, you’ve […]